The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, interactive marketing, advertising and promotion, logistics and supply chain management, retailing and sales.
Enrollment in upper-division courses in the Department of Marketing (those prefixed by MKTG) is restricted to students who have completed the pre-business program and have been admitted to a business major.
All students, regardless of their major, who intend to earn a B.B.A. degree are required to take each of the following courses:
- STAT 200 - Introduction to Statistics *
- ECON 105 - Principles of Macroeconomics *
- ECON 106 - Principles of Microeconomics *
- MATH 126 - Business Calculus * or
- MATH 151 - Calculus and Analytic Geometry I
- ACTG 211 - Fundamentals of Financial Accounting
- ACTG 212 - Fundamentals of Managerial Accounting
* These courses may also be used to satisfy Core Curriculum requirements for the B.B.A degree in all business majors except the ECON major and the college recommends they be used in this way. Students can use only one course with their major prefix to fulfill core requirements; therefore, ECON majors cannot use both ECON 105 and ECON 106 to satisfy CORE requirements.