Mark Simons ’95 referenced a favorite college book when he started his company, The Goal Inc.
“The Goal was a book that I used in one of my business classes at Radford University. I enjoyed the book and the lessons that came along with it. I also knew that anytime someone said ‘the goal’ in a meeting, I would get free marketing,” says Simons.
The Goal Inc. is a specialized technology consulting firm that assists and provides professional IT services to government contractors and commercial clients.