Samantha Steidle ‘04, brand developer of The CoLab, always knew she wanted to be an entrepreneur.
“When I arrived at Radford in 2001, I started my first company as an event planner. I planned weddings and corporate events and would often drive to Roanoke to meet with wedding vendors such as florists, bakers and photographers. I knew I was young, but I wanted the experience of opening and running my own company. When meeting with vendors or clients, I had to meet with them in coffee shops. This is where the seed for the Business Lounge was planted,” says Samantha Steidle.