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B.B.A. in Marketing

The major in marketing is concerned with principles and methods used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer. Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.

All requirements are outlined below. Among these are required courses (which may also be used to fulfill Core Curriculum requirements), business core courses, major courses and electives.

Core Curriculum Requirements (43-45 credits)

Includes 12 hours of pre-business required courses. See Core Curriculum courses.

Business Core Courses (27 credits)

After completion of all pre-business courses, students pursuing a B.B.A. degree are required to take the following courses:

  • ITEC 281 - Data Management and Analysis with Spreadsheets
  • BLAW 203 - Legal Environment of Business
  • ECON 340 - Global Economy and Business
  • MGNT 322 - Organizational Behavior
  • MGNT 333 - Business Analytics for Decision Making
  • MGNT 357 - Operations Management
  • FINC 331 - Introduction to Business Finance
  • MKTG 340 - Principles of Marketing
  • MGNT 428 - Global Business Strategy

Required Courses (9 credits)

Choose four courses from the following: (12 credits)

Electives (23 credits)

Graduation Requirements

You must have an overall grade point average GPA of at least 2.0 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, you must have at least an overall 2.0 major GPA. For the purpose of computing the major GPA, the major is defined all prebusiness and business core courses and the 18 to 30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, FINC, MGNT, or MKTG. Those earning a business minor must earn a GPA of at least 2.00 in the courses comprising the minor. Courses in a minor are defined under each category. At least 50 percent of the business courses required for a minor must be taken at Radford University.