B.B.A. in Marketing

Marketing is the heart and soul of most organizations and, with a focus on understanding and satisfying the continually changing wants and needs of customers, the most dynamic area of business. There is high demand for marketing graduates - the U.S. Bureau of Labor Statistics projects faster than average growth for marketing professionals. The marketing major provides students with the creative mindset and analytical tools to plan, price, promote and distribute products and services to fulfill the needs of the customer, meet the goals of the organization, and compete successfully. Marketing graduates are prepared for a variety of opportunities to include product and brand management, professional selling and sales management, marketing research and analytics, digital marketing, social media marketing, retailing, advertising, marketing communication and public relations, new product development, logistics and supply chain management, market planning and analysis, new product development, and marketing entrepreneurship. 

The BBA in Marketing satisfies the R (Scientific and Quantitative Reasoning), A (Cultural or Behavioral Analysis) and L (Applied Learning) areas in the REAL General Education Curriculum.

Graduation Requirements 

You must have an overall GPA of at least 2.000 in all courses taken at Radford to graduate with the B.B.A. degree. In addition, you must have at least an overall 2.250 major GPA. For the purpose of computing the major GPA, the major is defined as all business core courses and the 18-30 hours prescribed for the major by the department. In addition, at least 50 percent of the business courses required for the B.B.A. degree must be taken at Radford University. Business courses are defined as those having the prefix ACTG, BLAW, ECON, ENTR, FINC, MGNT, or MKTG.