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RU student creates a promotional video for the dance department

Adrienne Keith

RU media studies major Adrienne Keith photographed by Elizabeth Dreher RU’14.

Wrapping up her last year at Radford University, media studies major Adrienne Keith has been working diligently on a promotional video for the RU College of Visual and Performing Arts Department of Dance.

According to Keith, the message of the video is quite simple, “It’s a promotional video meant to attract prospective students to the department of dance. It is meant to have a very down to earth feel because we want to make sure students looking at RU would feel that our dance department is a home away from home.”

Keith became involved with this undertaking last semester when her communication’s professor, Dr. Bill Kovarik, recommended her to the department of dance based her previous experiences as a student videographer. This began as a class project during the fall 2013 semester.

The creation of the video was a long and detailed process that involved corresponding with dance professors, filming rehearsals and classes, conducting interviews, organizing the footage, creating the story and editing. Keith involved both the dance department’s Chairwoman Margaret Devaney and Associate Professor Deborah McLaughlin in the editing process even after the semester ended to make sure they were satisfied with the video.

“I feel Adrienne understood that as dancers we are movers. Her recruitment video captured those powerful qualities of motion, energy and progression,” Devaney said.

Keith has been filming projects since her junior year at RU. These include a public service announcement about the RU’s RSPACE movies, a news package for the Virginia Tech Remembrance ceremonies, a promotional video for RU Crossfit, a seven-minute documentary and a profile piece about an RU professor, among others.

Keith has enjoyed the creativity that her major allows and is looking forward to pursuing a career in videography after she graduates in May of this year.

“I have an interest in music, radio, videography and editing, producing and event planning,” Keith mentioned, “I would love to create my own production/promotion company and make documentaries. That is my passion right now.”

To watch the video or for more information about RU dance, visit the department of dance website.

Feb 24, 2014
Sabrina Anderson – CVPA Graduate Assistant

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