Project Outreach is a partnership between the College of Business and Economics and the Radford University Real Estate Foundation. The program is designed to offer students real world experience through internships while helping the Foundation improve its marketing for the RU Corporate Park. The program sends students out in the local business community to collect data and use face-to-face sales skills to showcase the RU Corporate Park. Two of the students have been offered employment as a result of their interactions with the community.
Project Outreach is led by Mr. Koehler Slagel, an MBA student, under the direction of Dr. James Lollar, Associate Professor and Chair of the Department of Marketing, with support from Dr. Maneesh Thakkar, Assistant Professor of Marketing, and Mr. Chris Niles, Director of the MBA Program. There are 12 undergraduate students of various majors and classes enrolled in the Program, working under 4 MBA students who are serving as team leaders.
An additional component to Project Outreach includes 4 additional MBA students who are working on implementing a rebranding campaign to increase awareness of the RU Corporate Park within the Radford community.