MGNT 450: Managing New Venture Creation

Three hours lecture. (3)

Instructs students on the initiation of business ventures.  Topics to be covered in the course include the creation, identification, and analysis of business models; the process of launching new ventures, as either a privately-owned entrepreneurial or corporate-owned intrapreneurial venture; the identification, acquisition, and deployment of the resources necessary to implement business visions; and the implication of growth on firm dynamics.

Detailed Description of Content of Course

The course provides students with the tools necessary to manage a new business creation and start-up.

The following topics will be covered:

• Evaluating and screening product/service ideas
• Understanding business models and how they can be used to improve business outcomes
• The role of innovation in business start-up
• Assessing market attractiveness
• Choosing a form of ownership
• Components and uses of a business plan
• Identifying and deploying resources needed for start-up success
• Understanding the process of corporate-owned intrapreneurial ventures

Detailed Description of Conduct of Course

Day to day class activities will center around projects, lecture, and in-class activities.  A combination of videos, speakers, and other methods may also be used in course delivery.

Students will also be expected to make several presentations during the semester.  Further, students enrolled in this course will be expected to complete and present a business plan either individually or within a group setting.

Goals and Objectives of the Course

After finishing this course, the student will be able to:

• Identify and evaluate product/service opportunities for starting a business
• Identify market opportunities and identify the course of action needed to grow that opportunity
• Craft a business plan and disseminate that plan to potential investors
• Understand how and why start-ups differ when started independently versus within a large firm

Assessment Measures

Student achievement will be assessed through examinations, presentations, in-class activities, and written assignments.

Other Course Information

Review and Approval

DATE ACTION APPROVED BY
October, 2007

January, 2010