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Marketing 602

MKTG 602: International Business

Prerequisites: MBA status or permission of the instructor

Credit Hours: (3)

Provides an analysis of international business challenges, strategies and operations; includes readings in contemporary international business perspectives and cases

 

Detailed Description of Content of the Course

The course provides a fundamental awareness of the concepts and forces shaping international business. The course covers subject material which is generally accepted as appropriate for a graduate course in international business. Topics covered in this course include:

  • The megatrend of globalization
  • Differences in culture
  • National differences in political economy
  • International trade theories
  • The international monetary system and balance of payments
  • The foreign exchange market
  • The global capital market
  • Regional economic integration
  • Market assessment and analysis
  • Marketing internationally
  • Exporting, importing and countertrade
  • Global manufacturing
  • Global human resource management
  • Accounting and financial management in international business

 

Detailed Description of Conduct of the Course

The course can be conveniently viewed in the form of four sections. The first section relates to the nature of international business and provides the student with an understanding of the origin and history of international trade and foreign investment. The second section is aimed at gaining comprehension of the Foreign Environment. The various forces that contribute to the complexity of this environment are addressed at length. Included are financial, economic, physical, socio-cultural, political, legal, and labor forces. The third section addresses the international trade and investment issues, with specific emphases on governmental policies, international organizations and the global monetary system. The fourth section of the course relates to how management deals with environmental forces. Issues pertaining to market assessment and analysis, alternative market-entry strategies, international business management are addressed. Students are required to make both oral presentations and written reports of case studies.

 

Goals and Objectives of the Course

The goals of this course are for students to:

1. develop a deep understanding of today’s globalized business environment.
2. understand international trade concepts and theories.
3. become familiar with the facts, figures, issues, trends, opportunities, challenges, strategies, organizational structures, and operations of international business.
4. gain an insight and practical knowledge in developing corporate strategies and policies in an international environment.

 

Assessment Measures

Students' success in the course is determined by examinations and case/project reports.

 

Other Course Information

 

Review and Approval

DATE ACTION APPROVED BY
November 2004, reviewed and approved by the Dept. of Management and Marketing faculty