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Design Merchandising 200

DSNM 200: Promotion for Design-2D

Prerequisites: “C” or better in DSN 173, DSN 143 and DSNM 107; 2.5 in-major GPA

Credit Hours: (3) Six hours studio

The student is guided through the design process to develop promotional communication solutions that benefit both the retailer and its targeted consumers. Schematic design process (concept development, graphic identification, layout, greeking) and the application of critical thinking skills are emphasized. The student will explore how graphics, symbols, and other imagery can be manipulated to create “a.i.d.a.s.” (attention, interest, desire, action, and satisfaction) for selected apparel and interior products and services. Two-dimensional and multimedia advertising formats as well as target customer/advertiser needs are also examined.

Note(s): Students cannot receive credit for both DSNM 200 and DSNM 243.


Detailed Description of Course

Through intensive studio experience, supported by a combination of lectures and visual presentations, students develop finalized design solutions to assigned design problems by applying the design process. Generating alternative solutions is required in an effort to enhance the quality and appropriateness of the final design presentation. Clear delineation of design intent and reasoning is required for all projects. Individual and group critiques develop critical thinking skills.
Graphic skill development


Detailed Description of Conduct of Course

Course content will be delivered through lecture and in-class exercises. Enrichment activities that emphasize creativity, critiques, diversity and social responsibility will be emphasized.


Goals and Objectives of the Course

As a result of this course, the student will demonstrate:

1. A knowledge of the vocabulary for the promotion of design.
2. An awareness of the influence of promotion on consumer acquisition of goods and services.
3. An awareness of the influence of promotion on consumer acceptance of new ideas.
4. An awareness of the importance of product image and positioning.
5. An awareness of the role of promotion in the field of marketing. Awareness of the globalization of promotion.
6. A knowledge of creative thinking and creative problem solving.
7. A knowledge of the proper application of the elements and principles of design to craft 2-d compositions and presentations, and critique them.


Assessment Measures

Exams, exercises, assignments, and projects will be used. Assignments will include targeted promotional pieces and critiques.


Other Course Information

None


Review and Approval
March 2010