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Department of Marketing

Strategic. Data-Driven. Effective.

Marketing isn't just a career choice; it's a dynamic force shaping the future, offering endless opportunities for growth and innovation. It is the heart of all organizations and brings valuable products and services to customers worldwide. Whether you aspire to work for a multinational corporation or launch your own entrepreneurial venture, a marketing major equips you with the skills and knowledge needed to thrive in today's competitive landscape. 

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Major in Marketing

Our comprehensive academic programs, led by our outstanding faculty, provide students with the knowledge, skills, and experiences needed to excel in the dynamic world of marketing. Whether you're exploring consumer behavior, crafting compelling brand messages, developing a persuasive sales pitch or delving into the realm of digital marketing, our curriculum is designed to prepare you for success in today's competitive business environment and beyond.

Explore our academic offerings and embark on a transformative journey toward becoming a marketing leader of tomorrow.

View the Marketing B.B.A. Program

What Sets Us Apart

  • Hands-On Learning

    Learn through experience by participating in case studies, real-world projects, internships and opportunities to work with industry partners.

  • Internships and Co-Op Experiences

    Pursue internships or co-op experiences to gain real-world exposure and build professional networks.

  • Experienced Faculty

    Our faculty bring real-world expertise to the classroom, and our curriculum is designed to prepare students for the evolving demands of marketing.

  • Great Career Prospects

    Graduates are in high demand across industries, with opportunities for advancement and career growth.

Department of Marketing in the News

AACSB Accreditation

The graduate and undergraduate programs in business administration offered by the Davis College of Business and Economics at Radford University are accredited by the AACSB International - The Association to Advance Collegiate Schools of Business. The Davis College has been accredited by AACSB since 1992 and received extension of its accreditation in 2023. Less than 5% of business schools in the world are AACSB accredited (more than 950 business schools worldwide), so you can be assured the business degree you'll earn from Radford University is of high quality and highly respected by the business community.

The AACSB International is recognized by the Council on Postsecondary Accreditation and by the Office of Postsecondary Accreditation, U.S. Department of Education, as the sole accrediting agency for bachelor and master's degree programs in business administration and accounting. 

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