COMS 383: Social Media Strategy
Credit Hours: (3)
Instructional Method: Three hours lecture.
Note(s): L (Applied Learning) Area
This course introduces students to the theory and practical knowledge required to
create, evaluate, and implement social and mobile media campaigns. Students will develop
a mastery of how to use formative campaign research and data in the campaign development
process and obtain the analytical skills needed for campaign implementation and evaluation.
Detailed Description of Course Content
This course introduces students to the theory and practical knowledge required to
create, evaluate, and implement social and mobile media campaigns. Students will develop
a mastery of how to use formative campaign research and data in the campaign development
process and obtain the analytical skills needed for campaign implementation and evaluation.
Detailed Description of Conduct of Course
This course will use daily lectures, case study discussions, applied in-class activities
and assignments, and an interactive, online social media campaign simulation program.
Students will also manage personal and business identities to build brand identity
and become certified in using social media management tools.
Student Learning Outcomes
At the end of this course, the student will be able to:
Assessment Measures
Students will be assessed based on their performance on various written and applied
assignments and their participation in classroom discussions and an interactive, online
social media campaign simulation program. Students will also be required to obtain
certification in a social media management platform.
Review and Approval
March, 2019
Revised June, 2023