DSNM 300: Visual Merchandising Studio
Prerequisites: DSN 220, DSN 223, DSNM 205, DSNM 247; 2.5 in-major GPA; Passing Portfolio Review Assessment
Credit Hours: (3) Six hours studio
This studio course prepares students to learn how to graphically represent visual
merchandise products within a retail setting.
Note(s): Students cannot receive credit for both DSNM 300 and DSNM 433.
Detailed Description of Course
Topics included in this course will address mechanical drafting techniques to develop
floor plans, elevations, reflected ceiling plans, quick sketch perspectives, gray
tone illustration, and 3d modeling with scale mock-ups; space and the human body using
human factors theory; local, state and federal building codes, life safety codes and
barrier free guidelines; wayfinding; principles of lighting design; elements and principles
of design relative to promotion in a 3-d composition. Students will develop and implement
in-store merchandising displays.
Detailed Description of Conduct of Course
Instructional strategies include: lecture, demonstration, guest speakers, exams and
projects; scale models, oral presentations and juror critiques; actual window displays.
Goals and Objectives of the Course
Upon successful completion of this course, the student will demonstrate:
1) An understanding of how to prepare floor plans, elevations drafted to scale with
appropriate applications regarding all local, state and federal codes, barrier free
guidelines and life safety codes; wayfinding; store layouts.
2) An understanding of how to prepare reflected ceiling plans to scale that address
all lighting principles.
3) An understanding of how to express design ideas three-dimensionally through: quick
sketch perspectives and scaled- models.
4) A comprehension of the human body in space using human factors theory
5) An understanding of how to move ideas from layout to actual full-scale settings
successfully illustrating a comprehension of the elements and principles of design
as expressed in all compositions.
Assessment Measures
Assessments include: exams, projects, models, presentations, critiques and full-scale
applications.
Other Course Information
None
Review and Approval
March 2010