MKTG 101: Creativity and Innovation (GE)
Credit Hours: (3)
Creativity and innovation theories, processes, and skills are studied and developed
using a variety of pedagogical methods.
Note(s): General Education and Cultural or Behavioral Analysis designated course.
Detailed Description of Course
Creativity and innovation theories, processes, and tools are studied using a variety
of learning approaches inside and outside the classroom. Major emphasis is placed
on acquiring and enhancing creative problem-solving skills using individual and team-based
experiential exercises. Creative and innovative thinking skills will be developed
for self-improvement purposes. The class also provides opportunities to enhance oral,
written, and technology skills.
Detailed Description of Conduct of Course
This course will be taught using a variety of materials and exercises, including lectures
for key concepts and processes, video and audio for examples, and in class and out
of class experiential exercises to enhance student understanding and skill. Due to
the subject matter, a variety of non –traditional pedagogy, guest speakers and teaching
environments will be sued.
Student Goals and Objectives of the Course
In completing this course students will learn:
a. Theories and frameworks explaining creative thinking, problem solving, and innovation;
b. Common barriers to creativity and innovation;
c. Creative process and innovation strategies used to generate, evaluate, and implement
new ideas;
d. Traits and skills critical to creativity and innovation.
Assessment Measures
Assessment measures will include pre-and post-class creativity skill tests, weekly
experiential exercises completed inside and outside the classroom, and applied individual
and team creative projects. Students will compile and present a portfolio of their
work for assessment.
Other Course Information
This class will be enhanced with technology by integrative multi-media presentation
materials and methods, and by requiring students to participate in out of class presentations,
performances, and activities.
Review and Approval
April 13, 2012
March 01, 2021