MUSC 416: Fundraising and Grant Writing for the Arts
Prerequisites: None
Credit Hours: (3)
An intensive study of external funding in the arts and entertainment industries. Topics
covered include fundraising, sponsorships, building relationships, grant writing and
research.
Note(s): Applied Learning designated course.
Detailed Description of Content of Course
This course offers students an opportunity to examine the arts industry using a combination
of financial theory and application through experiential learning experiences. Students
will gain in depth knowledge of the dynamic financial marketplace in which the arts
exists. Emphasis will be placed on current financial and funding issues facing arts
and entertainment organizations. Areas covered will include:
(1) The Arts and the World of Money
(a) Diverse Sources and Resources
(b) Financial Planning
(c) The Fundraising Plan
(d) Economic Impact
(2) Individual Support
(a) Face-to-Face Solicitation
(b) Direct Mail
(c) Special Events
(d) Planned Giving
(e) Earned Income
(3) Organizational Support
(a) Foundations
(b) Corporations and Businesses
(c) Government Support
(d) Sponsorship
(4) Financial Reporting
(a) Non-profit vs. commercial
(b) Expenses vs. Revenue
(c) Audits
(d) Annual Reports
(5) Grants
(a) Research
(b) Writing
Detailed Description of Conduct of Course
The course will make use of readings, case materials, interactive lectures, student
projects and presentations, and exams. Students will be required to demonstrate their
understanding of course concepts and financial management principles through exams
and a term project. Exams will present realistic situations facing arts and entertainment
organizations and will require students to demonstrate creative thought and problem
solving ability.
Goals and Objectives of the Course
The goal of this course is for the student to gain a more detailed and comprehensive
understanding of financial and funding issues and techniques appropriate for arts
and entertainment organizations. This will be achieved upon successful completion
of the following objectives:
• A demonstrated understanding of an historical perspective of financial and funding
issues as related to the arts and entertainment industries.
• An understanding and working knowledge of financial management techniques and theories
as applied to the arts.
• A demonstrated knowledge of the ability to apply relevant financial management concepts
and techniques to real life situations facing the arts and entertainment industries.
Assessment Measures
Students will be assessed via their regular attendance, class participation, weekly
assignments, exams, and oral and written presentations.
Other Course Information
Students majoring in Music Business must complete this course with a grade of C or
better in order to receive credit towards their degree program.
Approval and Review
April 18, 2017
Revised 2013
May 2006 Reviewed E. Fellin, Chairman
March 01, 2021