RCPT 428: Tourism and Event Marketing
Credit Hours: (3)
Instructional Method Three hours lecture
Note(s): A (Cultural or Behavioral Analysis) Area
Experiential travel, also known as immersion travel, is a form of tourism in which people focus on experiencing a country, city or particular place by actively and meaningfully engaging with its history people, culture food and environment. The course covers one of the fastest-growing trends in the field: experiential tourism and events. It aims to develop students’ critical thinking skills in product and program design, and customer service. It provides insight into experiential tourism and events, experience management, and experience-centric techniques. The coursework enhances the students’ cooperative skills and design thinking, while class discussions aim to develop students’ critical thinking and intellectual discussion skills. The course involves laboratory: creative workshops, field visits, and field-based project assignments.
Content
The content of the course focuses on the theory and cases of experiential tourism and events, including:
Modules:
Module 1: The psychology of experience and happiness Module 2: The latest customer trends in tourism and events
Module 3: Tourism Experience Theory and Consumer Experience Mapping Module 4: The concepts of staged experience and experience co- creation
Module 5: Experiential product design in tourism destinations and experiential travel writing
Module 6: Experiential Tourism cases in hotels, restaurants, special events and tour-operating
Detailed Description of Conduct of Course
Course instruction strategies may include, but not be limited to classroom discussions, case studies, audio- visual materials, student presentations, group learning, field trips, and creative workshops.
Student Learning Outcomes
Having successfully completed this course, the student will be able to:
Assessment Measures
Assessment measures may include but not limited to: quizzes, peer and instructor rubrics, supervisor assessments, comprehensive exams, group project assignments, and field visits.
Other Course Information
Bibliography:
Kalbach, J. (2016). Mapping Experiences. O’Reilly Media: Sebastopol, CA. Pine, J. B.& Gilmore, J. H. (1998). Welcome to the Experience Economy.
Harvard Business Review , July-August. https://hbr.org/1998/07/welcome- to-the-experience-economy
Smit, B.& Melissen, F. (2018). Sustainable Customer Experience Design. Co- creating Experiences in Events, Tourism and Hospitality . Routledge: Oxon, UK.
Zatori, A., Smith, M.& Puczko, L. (2018). Experience-involvement, memorability and authenticity: the service provider’s effect on tourist experience. Tourism Management 67 (August), pp. 111-126. DOI: 10. 1016/j. tourman. 2017. 12. 013
Zatori, A. (2017). Co-creating the sightseeing experience with and without a guide. In N. Prebensen, J. Chen,& M. Uysal (Eds.) Co-Creation in Tourist Experiences – A Practical Approach. Routledge, pp. 125-142.
Zatori, A. (2015). Tourist experience co-creation and management. Lambert Academic Publishing: Saarbrucken, Germany.
Revised June, 20223