Search Engine Optimization

Search Engine Optimization (SEO) is the process of improving the volume and quality of website traffic from natural or organic search results. Having a site that is optimized for search engines is important because search engines drive traffic and help users find what they need.

From late 2011 to early 2013, Web Communications and Strategy completed a two-phase SEO project for the Radford University website. Before we started the project, search engine traffic to Radford.edu represented 4% of total traffic. After we completed the project, search engine traffic represented more than 22% of total traffic!

Web Communication and Strategy offers periodic workshops on SEO and also can provide SEO consultations. To schedule a consultation, contact us for an appointment.