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Art Graphic Design 280

ARTG 280: Introduction to Graphic Design

Prerequisites: ARTS 101 with a grade of “C” or better.

Credit Hours: (3)

Introduces basic design theory, current materials and technologies of graphic design.

Note(s): Students cannot receive credit for both ARTG 280 and ART 280.


Detailed Description of Content of Course

Art Graphic Design 280 is a studio and lecture course offering entry level problems in graphic design. It introduces the methods and processes of visual communication and graphic design problem solving. The course investigates the basics of visual design including gestalt perception, color theory, figure and ground, asymmetrical and symmetrical balance, etc. Both studio and lectures study basic typography, image manipulation and layout with instruction and practice in appropriate vector, bitmap, and page layout software.


Detailed Description of Conduct of Course

Lectures present examples and supplement assigned reading on topics such as graphic design principles and practice, the design process, perception and visual dynamics, and gestalt principles of organization. Reading and discussion in lecture classes cover typography, illustration and photography, and layout. Demonstrations of software appropriate to the topic are also part of the lecture class. Studio design assignments are correlated with lectures to provide hands-on experience in problem solving and practice using both vector and bitmap imaging software as well as layout software. Field trips, videos and exercises/workshops in specific software augment lectures and studio.


Goals and Objectives of the Course

Upon satisfactory completion of this course, the student demonstrates an understanding of the basics of visual problem solving and the graphic design process. They also show mastery of the fundamentals of software used in typography, image manipulation, and layout. Students are able to move from this course into the course focusing on production and then to more specialized courses to complete a broad-based understanding of the entire field.


Assessment Measures

Assessment takes several forms:

1. Two or move written examinations cover the intellectual and manipulative concepts of the text, demonstrations and studio activities. All exams are objective in nature and form a significant part of the final evaluation.
2. The studio assignments are reviewed in terms of appropriateness to the stated problem, creativity, craft, process, timeliness, etc.
3. Studio assignments receive written evaluations. Individual and group critiques provide ample opportunity for analysis, comparison, and conceptualization. All works are professionally presented and form part of a portfolio for group review later in the course of study.
4. Because of the experiential nature of many studio activities and demonstrations a strict attendance policy is enforced.


Other Course Information

None


Review and Approval

Revised April 13, 2012